5 Proven Habits to Build a 6-Figure Coaching Business

Do you ever feel like you’re working way harder at selling coaching than any other job you’ve had but with little to show for it?

 

Meanwhile, some other coach is out there just printing money in their underwear.

 

Well, I’ve been on both sides.

 

And today, I run a six-figure coaching business working just 20 hours a week because I started following a few simple habits that actually work.

 

In this video, I’m going to show you the 5 habits every 6-figure coach follows so you can build a business that doesn’t just pay you well - but also gives you freedom.

 

Habit #1: 6-Figure Coaches Treat Their Coaching Like a Business (Not a Hobby)

 

In your coaching business, you have two hats you need to wear: the CEO hat and the employee hat.

 

The CEO is the visionary. They handle the planning, the strategy, the finances, and decide what direction the business is headed.

 

The employee is the executor. They roll up their sleeves and do the work. They take the plan and turn it into action.

 

You need to be both in your business.

 

If you’ve ever worked a 9–5 job, you KNOW that you have to clock in at a set time, follow the schedule, complete your work for the day, and clock out at a set time.

 

Your coaching business should be no different.

 

But here's what coaches do...

 

They wake up, check their phone, scroll social, maybe answer a few emails, kind of float through the day doing “research” or "optimizing their website" behind closed doors and then wonder why they aren’t getting clients.

 

They’ll start working whenever they feel like it and stay up until 1am “working”.

 

This is why so many coaches stay stuck and end up burning themselves out.

 

When you work for yourself, you have to be the one who creates the plan and does the work.

 

If you’re great at dreaming, planning, and researching but struggle to execute—then it’s time to develop your employee mindset.

 

If you’re great at staying busy and getting things done but never seem to move forward—then you need to develop your CEO mindset.

 

Success comes when you can wear both hats well.

 

The CEO in you sets the vision. The employee in you brings it to life.

 

If you want to be a 6-figure coach and beyond, you need to stop treating your coaching like a hobby—and start running it like a real business.

 

Set work hours. Create a plan. Stick to it.

 

Treat it like a business, and it will start paying you like one.

 

Habit #2: 6-Figure Coaches Use Their Time Like a Weapon

 

In the book The 4-Hour Workweek, Tim Ferriss shares a cool idea that goes like this:

 

Imagine your doctor says you can only work 1 hour a day, or you’ll die.

 

If that was you in your coaching business, what would you stop doing? What would you focus more on with that precious hour?

 

Gets you thinking differently right?

 

Now imagine you have to go back to the doctor and they say "You took it too far, now you can only work 1 hour a week."

 

What would you do in that situation (besides quit)?

 

What ONE thing would you do to keep clients coming in the door and serving them?

 

What this does is help you see what really matters.

 

6-figure coaches don’t just stay busy for the sake of being busy - they’re intentional with their time.

 

They focus on their most important tasks—like creating content they know will attract buyers, making offers consistently, and helping clients get incredible results.

 

They block off time for their work and protect their best hours like their business depends on it - because it does!

 

They outsource tasks that don't require their voice or their face - like video editing or scheduling posts - so they can stay focused on what moves their business forward.

 

They also set clear work hours, like we talked about before, and know when to clock out for their mental health so their business doesn’t take over their whole life.

 

And they check in each week to see where they wasted time and how they can improve.

 

If you treat your time like it’s gold, your business will grow so much faster.

 

You’ll stop reacting to everything and start approaching your days with intention.

 

Habit #3: 6-Figure Coaches Master One Offer Before Making More

 

When I started my business, I made the common mistake of building product after product thinking that having more offers would make me look more professional.

 

I genuinely thought, “If I have a bunch of things to sell, people will take me seriously and want to buy from me.”

 

So I built six different digital products and funnels over about a year and a half and was left with a huge $0 on my screen - 6 times.

 

I was on the verge of quitting.

 

Then one day I stepped back and asked myself a simple but hard question: “Why aren’t these products selling?”

 

Instead of rushing to create a new one, I slowed down, I listened to my audience, I did real customer research, and I found out what they cared about and how they wanted to be persuaded.

 

Then I created a product that matched what they told me.

 

That’s when I woke up to my first $200 passive income sale. That $200 turned into a couple thousand dollars a month, and eventually, a six-figure business.

 

It completely changed the trajectory of my business - and my life

 

And if you’re wondering how to create an offer that actually sells, I have a free training that walks you through the exact steps to earn your first $2,000 a month from digital products—even if you’ve never sold anything online before. 

 

You can watch it right now by clicking this link right here.

 

Now, all of this wasn't because I got lucky, but because I finally stopped guessing and focused on building one offer that people actually wanted.

 

I put all the energy I could’ve spent building more products into validating one product until it worked.

 

And once it worked, and was selling consistently, that’s when I started building more.

 

So, to save you a ton of time and money...

 

Focus on one offer or product at a time until it’s working and selling consistently—then you can introduce a new one.

 

It's a really simple idea that makes a huge difference.

 

I always recommend starting with private 1-on-1 coaching. It’s simple and fast to launch. You don’t need courses, videos, or funnels. You are the product.

 

You can literally do this for free with a Zoom account, a calendar tool like Calendly, and Google Drive - that’s enough to get started.

 

Once your 1-on-1 coaching offer is dialed in and you’re enrolling clients consistently, then you can package that process into a DIY offer like an online course. That becomes your scalable, mid-tier product.

 

And once that’s selling on repeat, you can add a community or membership on top—where people pay monthly to access you, your coaching, and your course.

 

But it all starts with mastering just one offer at a time.

 

Everything else will get easier from there.

 

Habit #4: 6-Figure Coaches Market Themselves Every Week (Even When They Don’t Feel Like It)

 

Think of your marketing like a lighthouse.

 

A lighthouse doesn’t shine when it feels like it.

 

It shines every night—through fog, storms, and silence—because ships depend on it.

 

Your audience is the same way.

 

They are drifting in confusion, lost in noise, and actively searching for direction.

 

But they’ll only find you if you keep showing up.

 

That doesn't mean being inauthentic and doing everything "The Guru's" tell you or because something is trendy.

 

Just about every marketing channel is proven to work: Instagram, TikTok, Blogging, Podcasting, YouTube, even Clubhouse if you remember that.

 

The key is to find one that you enjoy. Because the one you enjoy is the one you'll be most consistent with.

 

That steady light is what builds trust and that trust is what brings people safely to your offer where you can help them.

 

Before I ever made six figures in my coaching business, I was doing what most coaches do: Posting every day, on every platform, to everyone.

 

I was working harder at selling coaching than any other job I've had with little to show for it.

 

Something had to change.

 

When I stopped trying to “do it all” on social media… and I hit my first six-figure year.

 

Instead, I chose to focus on something that I loved, which was YouTube, and committed to posting one high-quality video each week.

 

I would rather make one video that brings in leads and sales for months, or even years, instead of posting every day on social media.

 

And that’s how I was able to travel to Sweden, take two weeks completely off, and still make $10,000 while I was away with a small audience of less than 3,000 subscribers.

 

Whatever platform it is for you, just know that you need to market your business like a real business.

 

Clients don’t just appear. You have to create consistent visibility every single week.

 

Your job is to be the lighthouse.

 

Choose one platform where you enjoy showing up—YouTube, Instagram, podcasting, TikTok, blogging, whatever… it doesn’t matter.

 

The principle is the same:

 

Show up. Add value. Understand your platform. Stay consistent.

 

Because when people get value from you for free, they’ll want to know what it’s like to pay you.

 

Habit #5: 6-Figure Coaches Sell with Confidence (and Integrity)

 

Imagine you have two personal trainers.

 

One says, “Well… I think I can help you. Maybe. If you want.”

 

I don’t know about you, but I’d hesitate. I’d question if they really know what they’re doing. And I probably wouldn’t hire them.

 

Now, imagine the second trainer says, “I’ve helped dozens of people lose 30 pounds without weighing out food or sacrificing their life. I’ve lived through it myself, I know what works, and I know I can help you. Let’s do this together.”

 

That kind of confidence builds trust. Their belief makes YOU believe they can get you results.

 

All of the best coaches sell the same way.

 

They believe in their offer. They know the transformation it creates. And they don’t fall apart when it’s time to talk about it.

 

They're excited to mention what they have to offer because they know that it's lifechanging.

 

They also sell with integrity. That means being honest about who it’s for, what it takes, and what someone can expect.

 

The best sales conversations feel like partnerships rather than “closing”.

 

Selling with confidence isn’t pushy—it’s clear. It’s saying, “Here’s how I can help you, and here’s what it looks like to work with me.”

 

People buy when they feel safe and that starts with your energy.

 

If you want to sell more, don’t just fix your script. Fix your belief in your offer.

 

Part of this is just working with more people because the more people you help get results, the more confidence you'll have that you can help people.

 

Once you know who you can help best and HOW you can help them, growing your business becomes a game of making more offers to help your people - and that's a great place to be.

 

Conclusion

 

If you take anything from this, let it be this...

 

Building a 6-figure coaching business isn’t about doing everything, it’s about doing the right things, over and over, until they work.

 

Treat your business like a business, protect your time, focus on one offer, show up consistently, and sell with the kind of confidence that makes people want to follow your lead.

 

The coaches who win aren’t the busiest, they’re the most intentional. And you can be one of them starting today.

 

If you’re ready to take these habits and turn them into a real, profitable business you actually enjoy running, watch my free training right now.

 

It’ll walk you step-by-step through how to hit your first $2,000 month from digital products even if you’ve never sold a thing online.