5 Digital Products That Don’t Sell Anymore (Do This Instead)

In this video, I’m going to share with you 5 digital products that nobody buys anymore.

 

If you’re selling one (or more) of these digital products you could be leaving thousands of dollars on the table.

 

So if you want to stop wasting time, energy, and money and start creating digital products people actually buy, this is the video for you.

 

Digital Product #1

 

The first digital product that people don’t buy are broad, self-paced courses with vague promises.

 

The whole $997 “all-in-one” course era is over. These courses are too big and overwhelming, so people don’t finish them. 

 

Studies show only about 5–15% of buyers complete online courses. 

 

Which, as a course creator myself, sounds disheartening. 

 

But that doesn’t mean that courses are obsolete. I still sell courses all the time.

 

There’s a simple workaround and it’s this…

 

Buyers don’t want a giant dump of information anymore — they want a transformation. 

 

Something they can finish, use, and point to as a clear solution. 

 

Nobody wants to sift through 30 hours of content just to find an answer.

 

And this is where most new creators go wrong. 

 

They try to build a massive “ultimate course” right out of the gate thinking that more content = more value.

 

Not only do these courses take months to create, they overwhelm your students and are exhausting to maintain.

 

So what should you do instead?

 

Design shorter, à la carte style courses. 

 

These should take around two hours to complete and are hyper-specific. You can easily price these between $200–$500.

 

For example, instead of creating a giant course on mastering the entire game of golf, make one short course on how to fix your golf swing. 

 

That’s exactly what my client Constance did with her course for getting more signings as a Notary. 

 

Her lessons were 1–3 minutes each, and she was hitting 80% completion rates while earning $2,000 a month in semi-passive income right out of the gate with her course.

 

Motivation is always the highest right when people buy your course.

 

If you give them quick wins with brief, actionable lessons (ideally under 10 minutes), they’ll actually finish and use your course.

 

And if you want my exact system for creating digital products and turning them into passive income, I put together a FREE MASTERCLASS you can watch right now. 

 

It’s not some long, drawn-out sales pitch - it’s a full deep dive training that walks you through the entire process step by step.

 

Click the first link in the description, grab a note pad, and dive in.

 

Just remember that short, specific, and actionable online courses will always beat long, vague, and overwhelming ones.

 

Digital Product #2

 

The next digital product that doesn’t sell are ebooks that don’t have a specific outcome.

 

People buy digital products to solve a problem or fulfill a need. I mean, that’s why people buy anything.

 

If your toilet breaks and you can’t fix it, you hire a plumber. The same logic applies to ebooks and other digital products. 

 

But what do most new creators do? 

 

They pick a generic template in Canva, copy-paste some AI generated content, slap it behind a paywall, and wait for the money to start rolling in. 

 

And when the sales don’t come, they think, “This doesn’t work.” They feel defeated, confused, and end up quitting.

 

But the problem isn’t ebooks - it’s the lack of a clear outcome.

 

Digital products don’t sell just because they simply exist. 

 

They only sell when they solve a clear, painful problem for a specific person.

 

Spend more time digging into what your audience actually needs solved — not what’s easy to create.

 

Your ebook should feel like a clear solution to a burning problem.

 

It doesn’t matter if it’s an ebook, a journal, an online course, or any other type of digital product. Those are just vehicles. 

 

The real value is in the problem you’re solving.

 

You can easily find these problems by taking some time to sit down with your target audience in person or on a zoom call and interview them on what they want help with most.

 

The thing everyone wants help with becomes your product.

 

Take note of what they say and use their exact words to shape not only your ebook content, but also your emails, sales page, social media posts and more.

 

When you do that, your ebook stops being a random PDF and becomes a real solution your audience is excited to buy.

 

Digital Product #3

 

The next digital product that doesn’t sell are generic templates without context or training.

 

Now, don’t get me wrong… templates can be amazing digital products because they’re highly actionable. 

 

You buy them, plug them in, and start getting results right away. 

 

But just handing someone a template isn’t enough. 

 

If they don’t know how to use it properly, they won’t use it at all… and they’ll probably ask for their money back.

 

And because tools like Canva make templates so easy to create, the market is completely flooded. 

 

That’s why so many new creators jump in thinking, “I’ll just make a quick set of templates and the money will roll in.” 

 

But what people end up with is a pile of files without any guidance and they’re completely worthless.

 

I once bought a $200 template for hosting one of my Kajabi courses. 

 

But the creator didn’t just send me the files, they also included a short training on how to install, customize, and use it. 

 

Because of that, I was able to quickly set it up, get it working properly, and my students got a much better experience.

 

What people pay for is the peace of mind that someone has already filtered through the noise and handed them a tool they can actually use to shortcut their learning curve.

 

Templates by themselves are a commodity. 

 

But templates with context and training become a solution.

 

Digital Product #4

 

The next digital product is one of my biggest pet peeves.

 

Have you ever bought a course and every lesson is a 3 hour Zoom recording with one or two “hidden nuggets” somewhere inside?

 

Please never do this.

 

Look, I’m all for creating a minimum viable product for your course to get something out there quickly - it’s a foundational principle I teach to all of my students.

 

But let’s be real…

 

Nobody wants to sit through a 1 to 3-hour Zoom replay. It feels lazy, overwhelming, and unprofessional.

 

Like the creator couldn’t even be bothered to package their knowledge properly.

 

When you do this, customers end up feeling tricked and your brand gets weaker because they expected an actual training… not a messy sales webinar recording.

 

So what should you do instead?

 

Well, take that webinar content and repurpose it the right way. 

 

Chop it into short, focused lessons, add worksheets, and record a quick intro to set the stage. 

 

Package it so it actually feels like a training designed for the student rather than a leftover recording.

 

Again, people don’t pay for hours of raw content. They pay for clarity and transformation.

 

If you want to reuse a webinar, respect your audience’s time. 

 

Polish it. Shorten it. Give them something they can actually implement. 

 

Otherwise, you’re not delivering value, you’re just making their life harder and that’s not good business.

 

More content doesn’t equal a better program and 3-hour Zoom replays aren’t training.

 

But if you’re going to do it, take the time to make it quickly solve their problem.

 

Any digital product you create needs to do that.

 

Digital Product #5

 

The next digital product are digital downloads that anyone could Google in 30 seconds

 

If the information is already freely available online, why would someone pay you for it?

 

So many course creators want shortcuts so they’ll google some ideas or use AI and build a generic pdf or digital product that is filled with fluff.

 

Customers feel ripped off when they realize they bought something they could’ve found for free with a quick search.

 

And when you do that, it doesn’t position you as an authority, it just makes you look like a lazy amateur.

 

People don’t buy digital products for the information. They buy them to have curated steps to get a specific outcome.

 

If you’re selling coaching, one of the biggest differences from your free and paid content is that your free content is broad, while paid content is focused.

 

Free content is like a flashlight while your paid programs are a laser beam.

 

It’s true that you can Google just about anything and get any information from AI tools like ChatGPT.

 

But the key is the packaging. 

 

When you have a proven system with your personal process and way of thinking, THAT is what makes a product.

 

For example, instead of just throwing together “10 keto recipes” you copied from the internet, create a 7-day keto meal plan. 

 

You can still get inspiration from what’s online if needed, but be sure to include grocery lists, prep tips, and meal substitutions. 

 

Now you’ve transformed generic and scattered information into a real solution.

 

The internet is overflowing with free content. 

 

What makes your digital product valuable is how you position it, structure it, and help people apply it to get results.

 

People connect with people. 

 

ChatGPT doesn’t have your unique story, style, or way of thinking.

 

That’s what makes your content different and what people will pay for.

 

When you stop throwing out lazy, vague products and start solving real, specific problems, that’s when you can start selling digital products while you sleep.

 

The truth is, creating digital products that actually sell isn’t about working harder or cranking out more content — it’s about being intentional.

 

People don’t want more information. They want transformation.

 

When you stop chasing trends and start building simple, specific, outcome-driven products, you’ll see a massive difference in both your sales and your confidence.

 

So if you’re ready to turn your ideas into profitable digital products that people finish, use, and rave about — watch my FREE MASTERCLASS.

It walks you step-by-step through how to design, launch, and sell offers that create real results (for your customers and your income).

Because the goal isn’t just to make another course…

It’s to build something people can’t wait to buy.