How to Confidently Raise Your Coaching Prices Fast

What if the only thing holding you back from $10K months in your coaching business…

 

was your pricing?

 

It took me years to finally double my prices as a coach. But once I did, $10K months started feeling easy.

 

I was seen as more credible. I attracted higher-quality clients. And they started getting way better results.

 

I’ve also helped dozens of coaches raise their prices and finally start charging what they’re worth.

 

In this video, I’m going to show you:

 

• How to position your offer so higher prices feel obvious
• How to raise your rates without losing clients or causing drama
• And the exact 10-minute exercise I use to help coaches confidently double their prices on the spot

 

And if you’re raising your prices but not sure how to consistently attract clients who’ll actually pay them…

 

I put together a curated list of 15 proven ways to find your next high-ticket coaching client.

 

Inside, I’ll show you how to consistently get in front of potential clients and exactly what to say to get them on a sales call.

 

This is my gift to you - it’s totally free - and you can grab it at: profityourknowledge.com/clients

 

Why Most Coaches Stay Underpriced

 

When I first started coaching, I charged $2,400 for my signature coaching program. 

 

And I remember thinking…

 

“If I could just charge $5,000 one day… that would mean I’ve made it.”

 

But every time I thought about ACTUALLY raising my price, I’d freeze up with doubt.

 

• “What if I’m not good enough?”

• “What if people say no?”

• “What if I raise it… and no one ever buys from me again?”

 

So I stayed stuck undercharging and over-delivering for years.

 

Eventually, I got tired of playing small and decided to test it.

 

So, I doubled my price to $5,000.

 

I felt sick to my stomach and was sure people would push back.

 

But they didn’t… They just paid me.

 

And they didn’t just pay - they showed up more, respected the process, and got better results.

 

After a few years at that price point, I started dreaming about having a $10,000 signature coaching program.

 

And sure enough… all those same fears came rushing back.

 

But this time, I had receipts.

 

I’d helped clients double, triple, even 6x their investment in my coaching. 

 

One of my clients Justin went from making $37,000/month to $1.2 million in a single month after working together.

 

And I thought…

 

“If they’re making $30K, $50K, or even $1M from a $5K investment… why wouldn’t I charge more?”

 

So I doubled my price again to $10,000.

 

This time, there was more hesitation… but people still paid.

 

That’s when it finally clicked:

 

Your price isn’t just about the time you spend, it’s about the transformation you deliver.

 

Looking back, I left tens of thousands of dollars on the table, not because my offer wasn’t good enough, but because I didn’t believe it was worth more.

 

That’s the trap most coaches fall into.

 

They blame the market, the economy, or their niche… but, nine times out of ten, what’s keeping you underpriced… is your lack of belief in what you offer.

 

So, to change this, we need to justify charging higher prices…

 

But how do you do that?

 

How to Justify Higher Prices

 

I pay $200 a month for my gym membership.

 

It’s a CrossFit gym in California called Body English and it’s stellar.

(follow them on instagram!)

 

The equipment is top-tier, the programming is amazing, the coaching is second to none, and all I have to do is show up, follow the plan, and I’m in the best shape of my life.

 

Could I go to Planet Fitness for $15 a month? Sure. 

 

But I’d be on my own with no structure, no coaching, no accountability, and… no free-weights.

 

I also probably wouldn’t go half as often, and I definitely wouldn’t get the same results.

 

That $200 price point doesn’t push me away - it pulls me in.

 

Because when I pay more, I expect more - not just from the gym, but from myself.

 

I show up consistently and get better results because of it.

 

Your coaching is no different.

 

When your price is higher, it raises your perceived value.

 

It sends a signal that this is premium. This is serious. This works.

 

And that attracts higher quality people who are actually committed to doing the work.

 

But the key thing you need to understand is this…

 

Clients aren’t paying for your time. They’re investing in the transformation.

 

If your coaching helps someone reclaim 10 hours a week, land more clients, lose the weight they’ve been struggling with for years,

 

or finally get the partner of their dreams…

 

What's that actually worth?

 

Definitely more than most coaches are charging.

 

And there’s research to back this up…

 

Clients who invest more financially are more committed to the process.

 

And when they’re more committed, they show up stronger. You get to pour more energy into fewer people.

 

And together, you create better results.

 

So everyone wins.

 

I’d rather have five high-commitment clients I can really pour into than twenty low-paying ones that make me feel like I’m herding cats.

 

Unless you’re a cat person and you’re into that.

 

But what if you already have clients and you're worried raising your prices will cause drama or push them away?

 

How to Raise Prices Without Losing Clients

 

I remember when I first doubled my prices from $2,400 to $5,000.

 

I had a few clients I’d been working with for a while. We had a great relationship, and they were getting solid results.

 

When I let them know I was doubling my rates… I got mixed reactions.

 

Some were genuinely happy for me. They encouraged it and told me I was overdue for the increase.

 

Others felt a little intimidated. Not because they didn’t see the value, but because $5,000 just felt like a big leap.

 

That’s when I realized something really important about raising your prices:

 

You can increase your rates without losing the clients you care about if you do it with respect and intention.

 

Here are two ways to approach it.

 

Option one: You simply let them know your prices are going up.

 

Obviously, you give them context: 

 

Maybe your process has improved, you're getting better results for people, you’ve invested in support, upgraded your tools… 

 

Or maybe your pregnant wife is having triplets and things are getting real.

 

When their current engagement ends, they’ll pay the new rate if they want to continue.

 

Now personally, I don’t love this option.

 

Because the truth is, I wouldn’t be the coach I am today without the people who took a chance on me early on. 

 

So I want to take care of those people.

 

Which brings me to the (James-approved) option two:

 

Let your current clients know that yes, your prices are going up…

 

But if they stay with you, they’re locked into their current rate.

 

They’re grandfathered in.

 

If they pause or stop working with you and come back six months later, then they’ll pay the new rate.

 

But if they stay, nothing changes.

 

This encourages long-term relationships, rewards loyalty, and gives people a reason to stick around.

 

Now, you could also choose to keep all current clients at their original price forever and only raise rates for new ones - which is totally fine too.

 

Either way, it comes down to having an honest conversation, standing behind the value you bring, and deciding what feels right for you.

 

Regardless, I’ll say this with confidence:

 

If you’re delivering real transformation, you’re already not charging enough.

 

By now, I hope it’s clear that you should be raising your prices.

 

But how do you actually do it?

 

Here’s a simple exercise I walk my private clients through that helps them double their prices in just 10 minutes.

 

Raise Your Prices in 10-Minutes

 

Kalyca came to me with a 6 month coaching package where she would help her clients find and fix the bottlenecks in their businesses to grow their income and work fewer hours.

 

She was helping her clients get back 10 to 20 hours a week consistently.

 

One client of hers went from working 30+ hours a week on back-to-back Zoom calls to only doing ONE call a week, and she was making MORE money than ever before.

 

But here’s the part that blew me away…

 

She was only charging $3,000 for this.

 

Instantly, I told her, “You need to raise your prices.”

 

And she agreed, but she needed to feel confident doing it.

 

So I walked her through a simple exercise I use with all my private clients and it goes like this…

 

Here are 3 questions I want you to think about as we do this:

 

• What’s included in your offer?
• What results do each piece of your offer deliver?
• What is the dollar value of those results? 

 

Let’s say your coaching program is 6 months. 

 

If you just sold me the Zoom meetings for that 6 months, how much would you charge me?

 

Before you underplay yourself, keep in mind all of your past investments, the time you’ve put into reading, video watching, courses, certifications, years of mistakes, trial and error, honing your craft, etc.

 

Don’t be modest.

 

After that, include any courses, worksheets, SOP’s, or resources you’ve created and add the price that each one sells for individually.

 

For example, if you’re giving them access to your course that sells on its own for $497, write that price next to that item.

 

If you offer something like Voxer or Slack communication between calls, add that in with the price you would sell it for on its own.

 

After you’ve listed each item with a price next to it, you’re going to calculate the total value.

 

Here’s what we came up with for Kalyca’s Value Stack:

 

• Business Operations Audit to find your bottlenecks and free up 5–20 hours a week ($1,500)
  
  
• Marketing Strategy Audit to find the most efficient marketing strategy for you ($1,250)
  
  
• Kalyca’s best tech + tool recommendations to eliminate hours of research ($2,500)
  
  
• VA Hiring + SOP setup to offload tedious tasks quickly ($3,000)
  
  
• 24/7 Voxer access for questions and support between calls from Kalyca anytime you need it ($5,000)
  
  
• Custom Loom videos to guide tool setup and execution ($1,500)
  
  
• Collaborative documents to stay organized and on track ($750)
  
  
• Bi-weekly 1-1 Zoom implementation sessions to build everything together ($5,000)
  
  
• And a guarantee where Kalyca stays with you until your system is fully built, actively growing your business and saving you time (priceless)
  
  

Total Value: $20,500

 

And she was charging $3,000 for this…

 

Instantly, Kalyca could feel the disconnect and, more importantly, the opportunity.

 

So, we restructured her offer into two tiers:

 

1. A three-month sprint for $5,000 that focuses on one major breakthrough area.
2. A full six-month, results-based package for $10,000 with the guarantee and everything included.

 

Just a few weeks later, she signed her first client at double her old rate.

 

*Go Kalyca!*

 

And remember, she didn’t add anything new to her offer. She just saw the value clearly and owned it.

 

As long as the value is at least double what you’re charging, you're good.

 

So if you’ve been wondering whether you’re charging the right price…

 

You’re probably already offering way more than you think.

 

You don’t need to “add more stuff” to raise your rates.

 

You just need to see the value, own the value, and stand behind it.

 

And once you do, you’ll stop selling your time and start charging for the transformation you deliver.

 

Raising your rates and coaching people privately is one of the fastest ways to make money as a coach.

 

But if you want to grow a 6-figure+ coaching business in less time, you need to start thinking differently and set your business up so it can scale without you working 24/7.

 

Conclusion

 

The truth is, you’re probably already offering way more value than you give yourself credit for.

 

Raising your prices isn’t about becoming someone you’re not it’s about finally owning the transformation you already deliver.

 

The moment you do, you’ll stop chasing low-commitment clients and start attracting the ones who are ready to show up, do the work, and pay you what you’re worth.

 

So if you’re ready to raise your rates but want a proven way to consistently find clients who will actually pay them, grab my free guide:

 

15 Proven Ways to Find Your Next High-Ticket Coaching Client. It’s the exact resource that will help you back up your new prices with a steady flow of premium clients.