Create a Scalable Coaching Business in 3 Simple Steps

 

If you’re working more than 20 hours a week to build a six-figure coaching business… you’re doing it WRONG.

 

It took me over 5 years to get my first six-figure year working just 4 hours a day — and today, I’m going to show you EXACTLY how I did it… and how you can too.

 

In this video, you’ll learn:

 

• How to build a scalable offer that doesn’t eat up your calendar

• How to create a simple, automated coaching system that brings leads in 24/7

• And how to automate or delegate the rest — so you can grow your income and get your time back

 

But first, what IS “scalability”?

 

Let’s imagine the CEO of Starbucks tried to do everything himself.

 

He’s behind the counter making lattes, ringing up customers, mopping the floors, and restocking the pastries.

 

Sure, he might be able to handle a few customers each day… but there’s a hard cap on how much he can serve, how fast he can grow, and how far the business can go.

 

He’s limited by his time and energy.

 

But Starbucks didn’t scale by keeping the CEO behind the counter — they built coaching business systems.

 

They hired baristas, created repeatable processes that anyone can be trained on, they added drive-thrus and mobile ordering, and opened thousands of locations run by trained teams — all while delivering the same experience without needing the CEO present.

 

THAT is scalability.

 

Another way to think about it is this:

 

Imagine you got 1,000 new customers overnight — Would you be able to accept, and deliver on, that much business without turning people away?

 

If you’re solely offering 1-1 coaching, the answer is no.

 

If your online coaching business depends entirely on you showing up every time, you’ll always be capped.

 

But when you build systems and leverage tools like automation, group coaching programs, or digital products for coaches, you create a business that grows without burning you out.

 

That’s how you consistently grow your income, impact more lives, and build something that doesn’t need you working around the clock.

 

So now that you understand what scalability really means…

 

Let me show you how to build a scalable coaching business in 3 simple steps:

 

Step 1: Create a Signature Offer That Doesn’t Rely on Your Time

 

If you’ve ever seen the movie The Founder, you know the story of how McDonald’s became a global empire.

 

It wasn’t because Ray Kroc made a better burger.

 

It was because the McDonald brothers created a system that Ray Kroc saw the potential in — and then eventually stole from them — but I guess we’ll let that slide.

 

It was a system so dialed-in, so repeatable, it could run without them.

 

There’s this one scene where they take their whole team out to a tennis court, draw the kitchen layout in chalk, and literally rehearse every single movement like it’s choreography.

 

They weren’t focused on making the perfect burger.

 

They were focused on building a process that could work a thousand times, with or without them.

 

That’s what made them scalable.

 

Now, thinking about most coaches trying to grow an online coaching business...

 

They're still behind the counter, doing everything manually — coaching, finding clients, selling, delivering — every single time.

 

If that’s you, you might have a good income… but you don’t have a business that scales.

 

That’s why step one is to create a scalable, mid-tier offer — one clear, repeatable solution to a specific problem your audience already wants solved.

 

Instead of trading your time for money, you package your expertise into a system.

 

That could be a digital course with little to no live delivery.

 

It could be a group coaching program where instead of you working with 10 clients separately each week, they all show up to one call per week.

 

Or it could be a membership community where people pay monthly to have access to you and you only offer bi-weekly or even monthly Q&A sessions.

 

You can still offer private 1-1 coaching at a premium like I enjoy doing, but every coach should also have something scalable.

 

Having one is so powerful because you build it once, and it works over and over without you having to constantly be on the clock.

 

This is the foundation of a true scalable coaching business — one that allows you to grow your income, impact more lives, and finally stop being the bottleneck.

 

Step 2: Build an Evergreen Marketing System

 

But once you have a scalable offer, the next question becomes:

 

“How do you consistently get people to find it and buy it… without living on social media all day?”

 

Well, it's actually pretty simple:

 

Imagine hiring a salesperson who works 24/7, never complains, never asks for a raise, and always delivers your best pitch with perfect timing.

 

They know your offer inside and out. They find & educate leads, build trust, and make sales without needing a lunch break or permission to clock out.

 

That’s what an evergreen marketing funnel does — and if you don't have one in your coaching business, you're never going to scale.

 

It’s your top-performing sales rep, working behind the scenes every day, even while you sleep.

 

Having this system allowed me to earn just under $10,000 while traveling through Greece and Sweden with my mom and girlfriend for two weeks.

 

And while I was away, I didn’t do an ounce of work.

 

So if you really want a scalable coaching business, you need to build an evergreen marketing funnel — something that brings in leads and turns them into clients without you having to be on all the time.

 

Here’s how simple that can look:

 

• Point people to a free lead magnet — like a PDF guide, checklist, or training

• When they opt in, they get a short email sequence over the next few days

• The emails teach, inspire, build trust, and make a clear offer

• They land on a simple sales page, and they buy

 

Couple this with a digital product for coaches that doesn’t require you actively delivering it like an online course, and you’ve got a business that scales.

 

Once it’s in place, your only job is to keep showing up in your zone of genius — guesting on podcasts, sharing content, speaking on a stage — and pointing people to your awesome free lead magnet.

 

Then, let your system do the heavy lifting in the background.

 

That’s the backbone of a coaching business system that attracts clients, instead of constantly chasing them.

 

That’s how you protect your time, grow consistently, and finally stop living launch to launch.

 

If you want a full deep dive on how to build this system from scratch, I created a free training that walks you through every part of it, step by step — from the tech, to the content, to the strategy behind it all.

 

You can watch it right now, totally free, by clicking right here.

 

Once you’ve got a scalable offer and an evergreen system to sell it, then we move on to the third and final step…

 

Step 3: Automate and Delegate

 

Did you know that a Formula 1 pit crew can change all four tires in under 2 seconds?

 

I promise I’m going somewhere with this…

 

But that’s wild, right?

 

That kind of speed helps the driver stay focused on winning the race.

 

Now, imagine you're racing at 200 miles per hour, but every time you need a tire change, you have to stop, jump out of the car, grab the tools, and do it yourself.

 

That'd be ridiculous...

 

But that’s how a lot of coaches run their online coaching business.

 

They build a great business and start getting traction, but they try to do everything themselves — answering emails, setting appointments, helping clients, and running the backend.

 

It’s like building a fast race car, then trying to be the driver and the pit crew at the same time.

 

That’s where our third step in building a scalable coaching business comes in:

 

We need to Automate and Delegate.

 

First, you automate the tasks that happen over and over again — things like sending emails, taking payments, welcoming new clients, or booking calls. That’s the core of an automated coaching system.

 

Then you delegate the other stuff — like admin work, support emails, video editing, and tech stuff — to someone like a virtual assistant for coaches.

 

The goal here is simple:

 

Save your energy so you can focus on big-picture stuff like creating, growing, and leading your coaching business.

 

Your tools and your team are your pit crew. They keep the business running smoothly so you can stay in the driver’s seat and stay focused on winning.

 

When I first hired my Virtual Assistant to handle video editing, he messaged me saying it took him 5 hours to edit one video.

 

Five hours I got back to work on my next product, connect with clients, or even just rest.

 

A lot of energy is lost in switching from task to task on your own.

 

If you have someone who can handle the things that don't require your voice or face, you'll be shocked at how much time and energy you get back.

 

This is how you grow like a real business owner — not just a coach stuck in hustle mode.

 

Yes. Delegating work costs money, but it's an investment that will help you make even more — especially when you’re selling a high-ticket coaching offer — and give you your time back.

 

To me, that's a no-brainer.

 

Conclusion

 

You don’t need to work more hours to grow a six-figure coaching business—you need a smarter system. When you have a scalable offer, an evergreen marketing funnel, and the right support behind you, growth becomes inevitable.

 

So if you’re ready to stop being the bottleneck and start building a coaching business that runs without you, watch the free training now. It’s your next right step.

 

👉 Click here to start earning passive income with digital products.

 

Let’s build something that actually gives you your time—and your life—back.