If you’re using a tool like Udemy or Skillshare (or thinking about it) please stop.
You are going to have a lot more success selling your online course through your own website rather than a third-party website for a couple of reasons…
Today, I’m breaking down how to sell your online course through your website (assuming you have a course already)and, most importantly, how to make it automated.
Let’s dive in!
Whether you already have a course built or you're in the process of building one, you have to get traffic to your website.
The most effective way to do that is by creating content, specifically, evergreen content.
Evergreen content is searchable, shareable, and constantly relevant over a long period of time for your viewers. (Think blogs and YouTube videos - podcasts work too but aren’t as searchable.)
For example, creating a blog post or YouTube video about “How To Cook The Perfect Brisket Every Time” is something that can never go out of style for BBQ enthusiasts - that’s evergreen content.
Not all content is created equal. For example, social media is not as efficient as blogs and YouTube videos for a couple of reasons…
Here are the biggest things to remember when it comes to getting traffic to your website on autopilot…
If you’re posting blogs, you’re naturally bringing eyeballs to your website on autopilot. But how do we turn “looky-loos” into leads that actually care about what we have to offer (i.e. your online courses)?
The answer is to create a Lead Magnet.
A Lead Magnet is a marketing term for a free item or service that is given away in exchange for contact information (i.e. an email address or phone number).
Lead Magnets can come in many different forms:
I’d recommend just focusing on short PDF guides as these are easy to create and easily digestible for your audience.
We could talk all day about creating lead magnets but to create a great lead magnet, you just need to answer these two questions:
A great example is from a mentor of mine named Greg Faxon. He’s a business coach helping coaches fill up their client rosters.
One of the biggest challenges for coaches is finding clients. Greg knows this from understanding his perfect client so he created a short PDF guide called “21 Ways To Find Potential Clients”.
It’s short, actionable, and solves a specific problem his ideal audience is experiencing.
What's ONE common problem your ideal customer is facing that you could solve for them in a short pdf guide? Remember to keep it relevant to your content and online course. It should segue from your content to your course smoothly.
Now that you are creating evergreen content that is working for you 24/7, always offering a relevant lead magnet that only your perfect customer would be interested in, you’re officially getting discovered and driving leads to your website.
Now it’s time to convert those leads into buyers - automatically.
To do that, we’re going to build a simple email funnel that will build trust, add value, and pitch your online course for you while you get coffee with a friend, travel with your family, or whatever else you like to do.
Here’s the simple framework I use to do this myself:
The most important thing to remember with our email funnel is that...
You can use many tools to make sure this process is automated through your website like MailChimp, Active Campaign, Convert Kit, or (my personal favorite) Kajabi.
Whichever plan you choose, just make sure that you have unlimited automations, otherwise, this process won’t work.
Remember to always put a Call To Action (CTA) button in our course pitch emails that links to your course's sales page.
If you haven’t built this, you can use a tool like LeadPages, ClickFunnels, or Kajabi.
Now that people are discovering you online, coming to your website and becoming leads with your lead magnet, going through your automated email funnel and buying your online course for a premium, we need to deliver your course.
Here are the best tools I recommend:
If you’re looking for a free or low-priced option, you can always upload your videos to YouTube (make sure they’re Unlisted) and then embed them to a page on your website.
Using the tools I shared with you, you won’t have to worry about bandwidth (the amount of video content you are allowed to upload).
You now know how to sell an online course through your website!
Remember that selling your courses through your own website will give you more control over your business, better relationships with your customers, and you’ll be able to make (and keep) a lot more of your hard-earned money.
You now know how to get discovered online, turn casual viewers into interested leads, build trust with them and sell your course on autopilot.
Now it’s just about taking action.
To better help you with this, I’ve laid out the action steps for this process in my 5-Step Action Plan. Fill out the form below to get a copy!
Download this 5-step action plan PDF to earn your first $500/mo. in online passive income.
Earn your first $500/mo. of passive income in 5 simple steps.
Just tell us where to send it.