If you want to get discovered online and bring leads to your business, you have to create content (i.e. blogs, podcasts, and YouTube videos).

Content Marketing is proven to deliver a higher return on investment (ROI) than other forms of marketing. 

You get better quality leads from creating consistent, quality content that answers your target audience’s questions and solves their problems over a long period of time.

You can build systems in your business that sell your products and services automatically (and you should) but you also need to have leads flowing into those systems on a consistent basis. 

That’s where your content comes in.

Content is the work that never ends and,...

Everybody talks about content… Content, content, content. But what is content marketing? And how does it help you grow your business? 

The definition of content marketing is...

"A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services."

Essentially, it’s the lifeblood of your business and what allows you to get discovered, connect with your target audience, and build loyalty with them online.  

Today, I’m going to share with you exactly what content marketing is (and isn’t), the pros and cons of...

I get this question all the time…  

“What is the difference between my FREE content and my PAID content?”  

“How do I differentiate the two?”  

“I don’t want to give too much away otherwise people won’t buy my products!”  

“What do I do?!?”  

First, acknowledge that this is a scarcity mindset! There are more than enough people in the world that can discover you and that would love to buy your products.  

Understand that content is a long game so while you may be thinking it’s “not working” it actually is, so be patient. 

While there...

HootSuite recently shared an article called "23 YouTube Stats That Matter to Marketers in 2022" and they mentioned that "YouTube may be more than 15 years old, but the platform has only gotten better faster and stronger with the passage of time."   

The truth is that YouTube is going nowhere but up and that's exactly why we should be focusing our time and energy into creating quality content every single week to market our business.   

Now, in this article, HootSuite mentioned some YouTube user statistics:   

The first one is that YouTube has 1.7 billion unique monthly visitors in total and gets 14.3 billion visits per month. That's more than Facebook, Wikipedia, Amazon,...