If you want to get discovered online and bring leads to your business, you have to create content (i.e. blogs, podcasts, and YouTube videos).

Content Marketing is proven to deliver a higher return on investment (ROI) than other forms of marketing. 

You get better quality leads from creating consistent, quality content that answers your target audience’s questions and solves their problems over a long period of time.

You can build systems in your business that sell your products and services automatically (and you should) but you also need to have leads flowing into those systems on a consistent basis. 

That’s where your content comes in.

Content is the work that never ends and,...

If you’re using a tool like Udemy or Skillshare (or thinking about it) please stop. 

You are going to have a lot more success selling your online course through your own website rather than a third-party website for a couple of reasons…

• There’s no middleman
• You can charge more money for your courses (and keep more)
• Better relationships with your customers
• More control of your business
• Can automate the process of selling your products

Today, I’m breaking down how to sell your online course through your website (assuming you have a course already)and, most importantly, how to make it automated.

We’ll cover: 

• How to get discovered online
• How to bring people to your website
• ...

Average online course completion rates lie somewhere between 13-20%. That may sound like a lot to you or that may sound like a very low number. 

Bottom line is that most people don’t finish online courses and one of the biggest reasons why is that the course content itself isn’t good!

It’s like trying to watch a movie but the plot, cast, and acting suck so you end up walking out of the theatre (if you still do that) or finding something else to watch.

Today, I’m walking you through my process for creating powerful online course content. This can even apply to your free content as well.

These are the frameworks I follow, the things I think about, and the questions I ask that have...

According to Campaign Monitor, email marketing has an ROI of 4,400% with over 4 Billion people using email on a daily basis.

And according to Content Marketing Institute, Content Marketers rate email newsletters as their highest-performing resource for securing and nurturing leads.

Email marketing is the backbone of online business.

Problem is…

You could have the best ideas, content, and products but if your email subject lines suck, no one is ever going to know because they won’t open your emails.

With so many emails flooding inboxes, how do we make our emails stand out from the rest?

Good news for you, I used to have this problem so I studied what made good email subject lines...

I’m a huge fan of working less and living more while making as much money as possible.

I used to purely coach people on productivity and performance before teaching online business and productivity still has a sweet spot in my heart and spills into what I teach today.

To me, working less is the goal. Even if I’m doing work I love, I don’t want to be working all the time and I don’t want that for you either (unless you’re into that).

That’s why I teach about creating systems and focusing on passive income so that we can have real freedom in life - to me THAT is productivity.

Today, we’re taking a bit of a different approach to online business by not focusing on the...

Are you experiencing a “Failure to launch” with your course, product, or business?

This is totally normal and typically caused by a few things…

• Overthinking, over-complicating, and second-guessing
• Being stuck in “consumption mode”
• Fear that you won’t have as much success as other people

I get it.

You want your products to be amazing before you launch them so they have the best chance of success, but what if that’s actually hurting your success?

Wanting our course or product to be “perfect” is exactly what causes us to overthink, second-guess, keep consuming, and never launch.

And I’m not just saying this to you, I experience this all...

As a coach, consultant, expert, or author trying to get your name out there, make a difference in the world, and build a business in the process, it can be overwhelming to decide HOW you want to grow your business.

There are many ways for coaches to make money online. Some are total BS while others are tried, true, and PROVEN to get you to where you want to be.

Today, we’re going to get clarity around 6 PROVEN ways for coaches to make money online, teaching what they know, love, and are good at.

And I’m not just saying these are “proven”. I know these are proven because I’ve either used them myself to make money online OR I have friends in the space who have done it and been...

Creating a clear picture of your Perfect Client is essential in running a successful online business (and business in general).

Having a customer avatar is what allows us to market to the right people and speak the language THEY can relate to.

Problem is…

A lot of people feel they “should” create a customer avatar but hate doing exercises that make them come up with something like, “I help middle-aged dads with 2 kids who drive minivans and do accounting”.

They feel it takes a lot of time and that it frankly is a waste of it too.

The truth is that understanding and coming up with a picture of who your perfect client is is one of the most important steps you can take as a...

Having an email list is critical to running a successful and healthy online business teaching what you know, love, and are passionate about.

The beautiful thing about having an email list of quality (meaning they know, like, and trust you) is that the more your audience grows, the more money you can make in your business, and the more people you can help along the way.

Anytime you do a launch, create a piece of content, write a book, or anything else, you can pitch it to your email list and they will be there to support you through thick and thin (assuming you’re building a quality relationship).

But one of the biggest problems I run into all the time is “How do I build my email list!?” 

Look, there are many ways...

Have you been hesitant to build an online course because you're afraid of putting all the work to create one just to hear crickets?

This is incredibly common and I hear it all the time when helping people build their own online courses.

The truth is that ANYBODY can build an online course and slap together some videos but not everyone can build a course that sells itself over and over again.

I’ve been on both sides of the spectrum.

It took me creating over 6 online courses until I made one that sold without ever meeting the person!

It’s an incredible feeling to get a notification that someone paid you without you doing any extra work or meeting them and it never gets old - I want YOU to...