There are a million skills you could develop to grow your business and make money online: creating content, building products, improving your site design, talking to customers, collaborating with other creators, and so on.
But there is ONE skill that will make your efforts to earn an online income so much easier and that is copywriting.
When you get good at copywriting, you can have a sales page that sells for you 24/7, 365, that never takes time off, takes breaks, or asks for a raise. That’s the power of copywriting.
Today, I’m sharing with you 9 of the best copywriting tips I’ve learned from investing a ton of money and time into learning this skill.
I’m not the...
If you want to get discovered online and bring leads to your business, you have to create content (i.e. blogs, podcasts, and YouTube videos).
Content Marketing is proven to deliver a higher return on investment (ROI) than other forms of marketing.
You get better quality leads from creating consistent, quality content that answers your target audience’s questions and solves their problems over a long period of time.
You can build systems in your business that sell your products and services automatically (and you should) but you also need to have leads flowing into those systems on a consistent basis.
That’s where your content comes in.
Content is the work that never ends and,...
If you’re using a tool like Udemy or Skillshare (or thinking about it) please stop.
You are going to have a lot more success selling your online course through your own website rather than a third-party website for a couple of reasons…
Today, I’m breaking down how to sell your online course through your website (assuming you have a course already)and, most importantly, how to make it automated.
Average online course completion rates lie somewhere between 13-20%. That may sound like a lot to you or that may sound like a very low number.
Bottom line is that most people don’t finish online courses and one of the biggest reasons why is that the course content itself isn’t good!
It’s like trying to watch a movie but the plot, cast, and acting suck so you end up walking out of the theatre (if you still do that) or finding something else to watch.
Today, I’m walking you through my process for creating powerful online course content. This can even apply to your free content as well.
These are the frameworks I follow, the things I think about, and the questions I ask that have...
According to Campaign Monitor, email marketing has an ROI of 4,400% with over 4 Billion people using email on a daily basis.
And according to Content Marketing Institute, Content Marketers rate email newsletters as their highest-performing resource for securing and nurturing leads.
Email marketing is the backbone of online business.
You could have the best ideas, content, and products but if your email subject lines suck, no one is ever going to know because they won’t open your emails.
With so many emails flooding inboxes, how do we make our emails stand out from the rest?
Good news for you, I used to have this problem so I studied what made good email subject lines...
I’m a huge fan of working less and living more while making as much money as possible.
I used to purely coach people on productivity and performance before teaching online business and productivity still has a sweet spot in my heart and spills into what I teach today.
To me, working less is the goal. Even if I’m doing work I love, I don’t want to be working all the time and I don’t want that for you either (unless you’re into that).
That’s why I teach about creating systems and focusing on passive income so that we can have real freedom in life - to me THAT is productivity.
Today, we’re taking a bit of a different approach to online business by not focusing on the...
Are you experiencing a “Failure to launch” with your course, product, or business?
This is totally normal and typically caused by a few things…
I get it.
You want your products to be amazing before you launch them so they have the best chance of success, but what if that’s actually hurting your success?
Wanting our course or product to be “perfect” is exactly what causes us to overthink, second-guess, keep consuming, and never launch.
And I’m not just saying this to you, I experience this all...
As a coach, consultant, expert, or author trying to get your name out there, make a difference in the world, and build a business in the process, it can be overwhelming to decide HOW you want to grow your business.
There are many ways for coaches to make money online. Some are total BS while others are tried, true, and PROVEN to get you to where you want to be.
Today, we’re going to get clarity around 6 PROVEN ways for coaches to make money online, teaching what they know, love, and are good at.
And I’m not just saying these are “proven”. I know these are proven because I’ve either used them myself to make money online OR I have friends in the space who have done it and been...
Creating a clear picture of your Perfect Client is essential in running a successful online business (and business in general).
Having a customer avatar is what allows us to market to the right people and speak the language THEY can relate to.
A lot of people feel they “should” create a customer avatar but hate doing exercises that make them come up with something like, “I help middle-aged dads with 2 kids who drive minivans and do accounting”.
They feel it takes a lot of time and that it frankly is a waste of it too.
The truth is that understanding and coming up with a picture of who your perfect client is is one of the most important steps you can take as a...
Having an email list is critical to running a successful and healthy online business teaching what you know, love, and are passionate about.
The beautiful thing about having an email list of quality (meaning they know, like, and trust you) is that the more your audience grows, the more money you can make in your business, and the more people you can help along the way.
Anytime you do a launch, create a piece of content, write a book, or anything else, you can pitch it to your email list and they will be there to support you through thick and thin (assuming you’re building a quality relationship).
But one of the biggest problems I run into all the time is “How do I build my email list!?”
Look, there are many ways...