Recently, I had the opportunity to visit the Kajabi Headquarters in Irvine, California. As a content creator and business owner, I was excited to learn more about the platform and the company behind it. During my visit, I gained three key takeaways that I believe can be valuable to anyone in the online business space.

Takeaway #1 - Repurposing Content With AI

One conversation in the event that stood out to me was when we talked about repurposing content with AI. Different audiences have different learning styles which is why we, as creators, should be giving them different ways to consume our content.

If you have a podcast for example, consider getting a camera and hitting record so you can upload it to YouTube. If you don't want...

Are you interested in creating an online course but feel overwhelmed by the idea of creating a lengthy and expensive course? If so, a mini course might be the perfect solution for you. 

In this article, we will explore the differences between mini courses and online courses and provide you with a step-by-step guide on how to build, launch, and sell a mini course in 30 days or less.

Let’s dive in!

Mini Course vs Online Course

A mini course is typically 5-7 videos long and solves a single specific problem that your audience wants solved. The better you understand your audience's frustrations, hopes, dreams, challenges, and objections, the easier this will be.

As a great starting point,...

If you’re running an online business, the primary goal of your website & social channels should be to capture email subscribers.

The saying “the money is in the list” is one of the most important online business rules and it still applies today.

Problem is, so many people shoot themselves in the foot by putting a TEENY TINY box hidden in the bottom corner of their website that (of all things) says “Join our newsletter”.

As a consumer, I want you to solve my problems, not “update me”!

Here’s what to do instead.

Give people a good reason to subscribe that benefits THEM - make it a no-brainer for them.

That’s what today is about.

You...

So many people are starting online businesses and want to be seen as "experts" and be "polished" because that build credibility, right?

Kind of...

Today's piece of content is going to be more of a transparency post than anything.

I was hesitant to post this, but I knew it would be valuable for you, so I did it anyway.

My job isn't to make myself (or you) comfortable. It's to help you build an online business that you love and that helps a ton of other people.

I'm going to show you that you don't need to be a "world renowned expert" to start helping people and to build your online business.

What matters more than anything is that you just start, are consistent, and are willing to adapt and learn...

There’s nothing worse than putting a ton of time into building an online course, publishing it, and seeing zero sales - trust me, I know from experience.

I built 6 online courses before I was able to make one that sold itself on autopilot. During that time, I learned a lot about what works and what doesn’t.

Today, I’m sharing with you 6 reasons your online course most likely isn't selling along with how to fix each one of them.

Let’s dive in!

Reason #1: You Don’t Understand Your Customer Well Enough

This is probably the biggest reason out of all 6. In order to sell products, we need to clearly understand who we serve and how we serve them.

The better you understand...

Storytelling is an incredibly effective way to grow your business because stories connect real people together. And that’s the point of a business, whether it’s online or not, people helping people.

The problem is so many people don’t know how to tell a good story so they just spit facts and stats that don’t connect them to their audience. 

People want to know that you can help them AND that you are someone they can relate to. That’s the Know, Like, and Trust factor.

There’s a reason the saying goes, “A fact will always tell, and a story will always sell”.

If you’re creating content online, you need to be able to connect with your audience and...

So many people have great content they want to share with the world but don’t get the amount of attention they deserve, mainly because their titles and headlines aren’t clickable.

Think about it…

The more people that click on your content, the more people will consume your content, and the more likely you are to get opt-ins and make sales (assuming you’re building your business the way I teach).

Getting good at creating catchy and intriguing titles is one of the most important things you can do that makes everything else easier in your business!

And creating titles doesn’t need to be difficult. In fact, it’s much easier to replicate titles that are already...

It’s a new year and my question for you is, do you have a plan for selling more products in your business?

Most people don’t and just wing it when the new year starts; sporadically making offers on a whim or worse, making none.

If you want to make as much money as you can this year, you need a product launch plan or a promotional calendar.

All big and successful businesses do this and know exactly what products are being sold and when each year.

Doing this will help you tailor your content when a launch is coming up and make more money in your business (because you’re actually offering your people things to buy).

You Will Learn:

• How often to sell to your email list
• What products to...

As of March 2022, 8.6 million people quit their jobs. That’s a huge number and this time in history has been coined “The Great Resignation”.

Every day, we’re seeing people start online businesses and get jobs where they can work from home and live a fulfilling life so we want to experience that as well.

Today, there are so many ways to make money while giving yourself freedom whether it’s starting an online business or transitioning into a different career.

Work is gonna take up of your life so you might as well enjoy it.

Without further ado, here are 3 signs you need to quit your job.

#1: There’s No Room For Growth

There’s a saying that goes “If...

When people start a business, they think the more they work, the more money they can make but that’s not always the case.

Imagine being able to work fewer hours and earn more money. How would you spend that time? What would you be doing and who would you spend it with?

Today, I’m going to share with you one of the most impactful principles I’ve applied to my life and business and it’s known as the Pareto Principle (AKA the 80/20 Rule).

You Will Learn:

• What the Pareto Principle is
• Specific examples for business 
• How to apply the 80/20 Rule to your business

Let’s dive in!

What is Pareto’s Principle (80/20 Rule)?

In the early 1900s, Italian economist,...