When people start a business, they think the more they work, the more money they can make but that’s not always the case.

Imagine being able to work fewer hours and earn more money. How would you spend that time? What would you be doing and who would you spend it with?

Today, I’m going to share with you one of the most impactful principles I’ve applied to my life and business and it’s known as the Pareto Principle (AKA the 80/20 Rule).

You Will Learn:

• What the Pareto Principle is
• Specific examples for business 
• How to apply the 80/20 Rule to your business

Let’s dive in!

What is Pareto’s Principle (80/20 Rule)?

In the early 1900s, Italian economist, Vilfredo Pareto, found that 80% of the wealth in Italy was ...

Paid ads are not the “magic bullet” to getting traffic to your website! There is a better way (that’s free) and it is called content marketing.

There is a reason that 82% of companies use content marketing to drive traffic to their websites.

Content marketing gets better brand awareness, better quality leads, and increased profit because of its low costs.

Today, I’m going to show you how to get unlimited website traffic to YOUR site, totally free.

You Will Learn:

• How to understand your audience
• Create content that is guaranteed to get discovered 
• The best types of content to focus on 
• How to supercharge your traffic

And the best part is, it won’t cost you a dime.

Let’s dive in!

Knowing & Understanding ...

According to a study done by Dartmouth College, 70% of Americans want to be self-employed but only 7% of them actually are.

That’s a huge gap (10:1 ratio) between people that simply “want to” versus the ones that took the leap.

The reason people don’t take the leap is that they believe that starting a business is “too risky”. But in today’s day and age, we can start a highly profitable online business for under $100 - Does that sound risky?

Today, I’m revealing to you the most profitable business you can start right now. Don’t worry, it’s not dropshipping, Amazon FBA, affiliate marketing, or dancing on camera as an “influencer”.

This is a proven business model that I have learned from my many mentors doing $100k/mo.+, use...

There are currently 582 MILLION entrepreneurs in the world and that number is growing every day. According to LendingTree.com, 44.5% of entrepreneurs will fail after 4 years and 56.8% will fail after 7 years. 

I believe these people didn’t “fail” but rather gave up because entrepreneurship is not always easy. It’s not a matter of “winning” or “losing” it’s a matter of not giving up and choosing not to settle with a life that’s “OK” or that’s “good enough”. 

You pursued entrepreneurship because you wanted more out of life, saw other people achieving the kind of success you wanted, and decided to go for it even if the odds were against you.

Today, I’m sharing with you 10 traits every entrepreneur NEEDS to be successful so you c...

There are a million skills you could develop to grow your business and make money online: creating content, building products, improving your site design, talking to customers, collaborating with other creators, and so on. 

But there is ONE skill that will make your efforts to earn an online income so much easier and that is copywriting.

When you get good at copywriting, you can have a sales page that sells for you 24/7, 365, that never takes time off, takes breaks, or asks for a raise. That’s the power of copywriting.

Today, I’m sharing with you 9 of the best copywriting tips I’ve learned from investing a ton of money and time into learning this skill. 

I’m not the best copywriter in the world but I’ve come a long way...

If you want to get discovered online and bring leads to your business, you have to create content (i.e. blogs, podcasts, and YouTube videos).

Content Marketing is proven to deliver a higher return on investment (ROI) than other forms of marketing. 

You get better quality leads from creating consistent, quality content that answers your target audience’s questions and solves their problems over a long period of time.

You can build systems in your business that sell your products and services automatically (and you should) but you also need to have leads flowing into those systems on a consistent basis. 

That’s where your content comes in.

Content is the work that never ends and, knowing that you’re going to find at som...

If you’re using a tool like Udemy or Skillshare (or thinking about it) please stop. 

You are going to have a lot more success selling your online course through your own website rather than a third-party website for a couple of reasons…

• There’s no middleman
• You can charge more money for your courses (and keep more)
• Better relationships with your customers
• More control of your business
• Can automate the process of selling your products

Today, I’m breaking down how to sell your online course through your website (assuming you have a course already)and, most importantly, how to make it automated.

We’ll cover: 

• How to get discovered online
• How to bring people to your website
• How to build a simple automated funnel to ...

Average online course completion rates lie somewhere between 13-20%. That may sound like a lot to you or that may sound like a very low number. 

Bottom line is that most people don’t finish online courses and one of the biggest reasons why is that the course content itself isn’t good!

It’s like trying to watch a movie but the plot, cast, and acting suck so you end up walking out of the theatre (if you still do that) or finding something else to watch.

Today, I’m walking you through my process for creating powerful online course content. This can even apply to your free content as well.

These are the frameworks I follow, the things I think about, and the questions I ask that have led me to create content (both free and pai...

According to Campaign Monitor, email marketing has an ROI of 4,400% with over 4 Billion people using email on a daily basis.

And according to Content Marketing Institute, Content Marketers rate email newsletters as their highest-performing resource for securing and nurturing leads.

Email marketing is the backbone of online business.

Problem is…

You could have the best ideas, content, and products but if your email subject lines suck, no one is ever going to know because they won’t open your emails.

With so many emails flooding inboxes, how do we make our emails stand out from the rest?

Good news for you, I used to have this problem so I studied what made good email subject lines that get clicked and I’ve been able...

I’m a huge fan of working less and living more while making as much money as possible.

I used to purely coach people on productivity and performance before teaching online business and productivity still has a sweet spot in my heart and spills into what I teach today.

To me, working less is the goal. Even if I’m doing work I love, I don’t want to be working all the time and I don’t want that for you either (unless you’re into that).

That’s why I teach about creating systems and focusing on passive income so that we can have real freedom in life - to me THAT is productivity.

Today, we’re taking a bit of a different approach to online business by not focusing on the business systems but instead focusing on you and your pers...