Everybody talks about content… Content, content, content. But what is content marketing? And how does it help you grow your business?
The definition of content marketing is...
"A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services."
Essentially, it’s the lifeblood of your business and what allows you to get discovered, connect with your target audience, and build loyalty with them online.
Today, I’m going to share with you exactly what content marketing is (and isn’t), the pros and cons of...
In this Kajabi tutorial, I’m going to show you how simple building your blog is inside of Kajabi and a couple of ninja tricks I’ve learned to help you get the most out of your blog.
Try out Kajabi for 30 days FREE + a free course and 1-1 coaching here
I’ve heard people say that blogging is dead and that couldn’t be further from the truth.
Think about this… If you want to learn or understand something better, what do you do? You Google it!
When you search for something inside Google, you get a list of blog posts to choose from and see which one can answer your question. Blogging is not dead. In fact, it’s even more relevant since the pandemic.
And if you’re...
If you’re trying to make money online, having an effective sales page is critical. Sales pages are what make running an automated online business actually work.
There are some key components that are non-negotiable to sales pages like having a good hook, communicating the price to value ratio, and helping this person realize that there is a problem in their life and your product is the thing that’s going to help them.
But there’s another key component that so many people overlook, or just completely avoid together in their sales copy and that is a moneyback guarantee.
If you do not have a moneyback guarantee on your sales page, you are leaving money on the table!
Today, I’m going to cover why having a guarantee...
I geek out on Kajabi and talk about it a lot. Because of that, people ask me questions like...
"What is Kajabi?" "Who is it for?" "Why do I need Kajabi?" "What does Kajabi replace in your online business?"
Here's the truth...
Kajabi is hands down, the best all-in-one tool to run your online business. Period.
There is a reason they dominate the competition when it comes to having everything you need to succeed online in one place.
Kajabi is the only brand I affiliate for because I believe in the product so much and I wish more people would use this amazing tool in their business.
And today, I’m going to answer all of your questions to see if it’s the right...
I get this question all the time…
“What is the difference between my FREE content and my PAID content?”
“How do I differentiate the two?”
“I don’t want to give too much away otherwise people won’t buy my products!”
“What do I do?!?”
First, acknowledge that this is a scarcity mindset! There are more than enough people in the world that can discover you and that would love to buy your products.
Understand that content is a long game so while you may be thinking it’s “not working” it actually is, so be patient.
I recently found a video that Mike Rowe, the host of Dirty Jobs, did for Prager University titled “Don’t Follow Your Passion”. The goal here is to teach people what to do instead of following this cliche advice.
Naturally intrigued, I clicked on the video to hear what he had to say - you can view the video here.
The core message Mike is sharing is, “Never follow your passion, but always bring it with you.”
Personally, I love that message. And later, I’m going to share with you why it resonates with me.
But while Mike does have some great examples and perspectives, there are some things I don’t fully agree with in his video - and...
Deciding which business to go for is an important decision because, most likely, you don’t want to put all your time and energy into something that isn’t going to last or be much fun for you.
Personally, I would much rather have a business that can grow with me and that is based around something I am passionate about, that I love, and that can make me money. If you feel the same way, you’re in the right place.
There is a caveat. I’m not going to help you grow a drop shipping business, or build an affiliate business, this process is for you if you want to turn your knowledge, passions, and skills, into a profitable online business.
You will learn:...
Have you ever tried to book a simple appointment with someone for your business and it took way too f***ing long?
Calendly solves that!
Gone are the days of emailing and texting back and forth trying to find a day and time that works for you and your prospective clients.
With the simple click of a button, you can send people to a streamlined page, curated to YOUR availability, where they can book a time that works for THEM.
Eliminating all of the noise and back-and-forth that goes into booking a simple appointment AND Calendly will prevent you from having (or being) a bottleneck in your business.
I talk with a lot of people and it boggles my mind how many don’t have a tool like...
If you feel overwhelmed with even the thought of marketing your business, fear not.
Kajabi makes marketing easy by giving you pre-set marketing pipelines (AKA funnels) that are beautifully designed to attract the right kind of people to your business.
Pipelines in Kajabi allow you to build opt-in pages, landing pages, sales pages, checkout pages, and email sequences all built for you in one click!
Using Kajabi’s Pipeline feature, you can put complex funnels together in seconds that give your audience a great experience when buying your products or services.
Today, I’m going to show you just how easy it is to build these pipelines inside of...