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The Difference Between FREE and PAID Content

May 11, 2022

I get this question all the time…  

 

“What is the difference between my FREE content and my PAID content?”  

 

“How do I differentiate the two?”  

 

“I don’t want to give too much away otherwise people won’t buy my products!”  

 

“What do I do?!?”  

 

First, acknowledge that this is a scarcity mindset! There are more than enough people in the world that can discover you and that would love to buy your products.  

 

Understand that content is a long game so while you may be thinking it’s “not working” it actually is, so be patient. 

 

While there should be differences between your free and paid content, they’re probably not what you’re thinking.  

 

Today, I’m going to break down the key components that separate free from paid content, and while all of these...

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DON'T Follow Your Passion! Do this instead

May 04, 2022

I recently found a video that Mike Rowe, the host of Dirty Jobs, did for Prager University titled “Don’t Follow Your Passion”. The goal here is to teach people what to do instead of following this cliche advice.  

 

Naturally intrigued, I clicked on the video to hear what he had to say - you can view the video here.

 

The core message Mike is sharing is, “Never follow your passion, but always bring it with you.”  

 

Personally, I love that message. And later, I’m going to share with you why it resonates with me.  

 

But while Mike does have some great examples and perspectives, there are some things I don’t fully agree with in his video - and that’s what we’re going to break down today.  

 

You will learn:  

  • Why simply "following your passion" is bad advice 
  • How to be profitable while still being passionate 
  • Why passion isn't enough to succeed...
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3 Steps To Find Your Profitable Business Idea

Apr 26, 2022

Deciding which business to go for is an important decision because, most likely, you don’t want to put all your time and energy into something that isn’t going to last or be much fun for you.  

 

Personally, I would much rather have a business that can grow with me and that is based around something I am passionate about, that I love, and that can make me money.  If you feel the same way, you’re in the right place.  

 

There is a caveat. I’m not going to help you grow a drop shipping business, or build an affiliate business, this process is for you if you want to turn your knowledge, passions, and skills, into a profitable online business.  

 

You will learn:

  • A step-by-step brainstorming method
  • Proven research strategies to know your idea is worth pursuing
  • How to use Amazon & Udemy as a research goldmine
  • What to say when talking with people about your business idea
  • The difference between External...
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Calendly: FREE Automated Appointment Scheduling

Apr 19, 2022

 

Have you ever tried to book a simple appointment with someone for your business and it took way too f***ing long?

 

Calendly solves that!

 

Gone are the days of emailing and texting back and forth trying to find a day and time that works for you and your prospective clients.

 

With the simple click of a button, you can send people to a streamlined page, curated to YOUR availability, where they can book a time that works for THEM.

 

Eliminating all of the noise and back-and-forth that goes into booking a simple appointment AND Calendly will prevent you from having (or being) a bottleneck in your business.

 

I talk with a lot of people and it boggles my mind how many don’t have a tool like Calendly.

 

Today, I’m going to share with you just how simple it is to set up an event in Calendly so you can stop wasting your time and energy booking appointments and start doing more of what you do best.

 

You will learn:

  • Calendly...
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How To Build Marketing Pipelines With One Click in Kajabi

Apr 06, 2022

If you feel overwhelmed with even the thought of marketing your business, fear not.  

 

Kajabi makes marketing easy by giving you pre-set marketing pipelines (AKA funnels) that are beautifully designed to attract the right kind of people to your business.  

 

Pipelines in Kajabi allow you to build opt-in pages, landing pages, sales pages, checkout pages, and email sequences all built for you in one click!  

 

Using Kajabi’s Pipeline feature, you can put complex funnels together in seconds that give your audience a great experience when buying your products or services.  

 

 

Today, I’m going to show you just how easy it is to build these pipelines inside of Kajabi so you can get a better understanding of the platform.  

 

Let’s dive in!

 

Click here to start your FREE 30-day trial along with the Kajabi Kickstart program today!

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How To Build a Website Using Kajabi (Drag & Drop)

Mar 29, 2022

Having a website for your business is a non-negotiable in today's digital landscape.

 

What's crazy is that some people will spend thousands of dollars to outsource someone to build their website when you can build one yourself in a day that is both functional and professional.

 

Kajabi not only can host your online courses and digital products, but you also get an entire website as part of any plan you sign up with.

 

They have many beautiful themes to pick from that are fully customizable, you get a store for your products, and you also get a blog to post content on. In Kajabi, they don't just give you a landing page, you get a fully optimized website.

 

In this tutorial, I'm going to show you just how easy it is to build your own website in Kajabi along with some insider tips I've learned in the last 2+ years using the platform.

 

Let's dive in!

 

P.S. Click here to grab 30 days to play with Kajabi for FREE and get my Kajabi Kickstart...

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How to Never Worry About Lead Generation Again

Mar 22, 2022

If you want to have an online business, wait, I mean ANY business... You need to understand how to bring leads to that business that are interested in what you do or have to offer so that they can ultimately buy things from you. 

 

But when it comes to lead generation, many people struggle... Just like the old version of me.

 

When I started, I had no idea how to bring leads to my online business and I kept coming from a place of "getting". So I became obsessed with how to get leads so that I could grow my online business. 

 

I began watching videos, reading, blog posts, listening to podcasts, and so on.  Inside all that research, I read two books that made a huge impact on my ability to generate quality leads. 

 

The first was the Prosperous Coach...

 

Inside of it, Rich Litvin shares that we don't "get" clients, we don't even "attract" clients, instead, we "create" clients. 

 

Now that book is for coaches about how to...

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Kajabi Email Marketing For Beginners

Mar 21, 2022

Building a strong email list is the foundation of every successful online business but there are so many different tools you can use to accomplish that it’s hard to know which one is best.

 

With Kajabi, not only do you get to build online courses, membership sites, landing pages, a website, and so on, you also get to build and stay in contact with your email list from within the software.

 

When it comes to email marketing in Kajabi, they keep it super simple and user-friendly for us so that we can build our knowledge business without having to connect a bunch of 3rd party tools that probably won’t work well together anyway.

 

Today, I’m going to show you just how simple sending emails to your list is inside of Kajabi along with how to create an email sequence that can build a deeper relationship and/or sell your products.

 

Let’s dive in!

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Why Your Copywriting Sucks And What To Do About It

Mar 09, 2022

Copywriting is hard... IF you don't do what I'm about to show you. 
 
Well-written sales copy is an underrated skill and it's probably the most important skill that you can develop as an online business owner. 
 
Great copy is what causes your target audience to take action. Whether that's to buy your book, buy your online course or digital product, or just to book a call with you. 
 
I'm talking about writing in a way that gets inside their head and causes them to think, "I feel like this guy is reading my mind!" 
 
Now understand that I'm not a freelance copywriting "expert" but I can tell you that I have attempted many times to write sales copy trying to sell digital products and ended up getting 0 results. I was trying to find the "perfect sales copy formula" that was magically going to sell my course. 
 
Understand that it's not so much about the formula because there are many different ways to write great sales...
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My Content Marketing Strategy To Grow My Business on YouTube

Mar 01, 2022

HootSuite recently shared an article called "23 YouTube Stats That Matter to Marketers in 2022" and they mentioned that "YouTube may be more than 15 years old, but the platform has only gotten better faster and stronger with the passage of time."   

 

The truth is that YouTube is going nowhere but up and that's exactly why we should be focusing our time and energy into creating quality content every single week to market our business.   

 

Now, in this article, HootSuite mentioned some YouTube user statistics:   

 

The first one is that YouTube has 1.7 billion unique monthly visitors in total and gets 14.3 billion visits per month. That's more than Facebook, Wikipedia, Amazon, and Instagram!   

 

They also go on to say that YouTube is the second, most visited website with over 14 billion, monthly visits, YouTube clocks in as one of the internet's heaviest hitters right after its parent company, Google. ...

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